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For CIOs

Designing PCs For The Third World

How Children And Education Will Redefine The PC

May 22, 2007

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  • By Simon Yates
  • with Josh Bernoff,
  • Rachel Batiancila

Why Read This Brief

After more than a quarter-century of technology development and investment, the worldwide milestone of 1 billion PC users is not too far away. Now the technology industry is turning its attention to the 5 billion people in the world without access to technology and the Internet. With low income levels, poor educational systems, sketchy infrastructure, and limited distribution, reaching these potential users will require some creative thinking. Intel and Microsoft are focusing on the next logical layer of users — the 1 billion to 2 billion people within the rising middle classes with access to education. One Laptop per Child (OLPC) and AMD are aiming for a much broader audience than that — the billions of largely rural, uneducated, and poor in some of the world's most undeveloped nations.

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