Trends Report

Designing For Emotion

Tap Into The Full Scope Of Emotion To Go Beyond Delight

January 24th, 2017
With contributors:
David Truog , Gabriella Zoia , Rachel Birrell

Summary

Emotion is the key driver of customer experience (CX) quality, but few companies recognize how much it matters. And even companies that do and try to design for emotion rarely tap its full potential. This report helps CX professionals better understand and weave emotion into experience design to build enduring relationships with customers.

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