Report

Designing For Emotion

Tap Into The Full Scope Of Emotion To Go Beyond Delight
January 24th, 2017
With Contributors:
Gabriella Zoia
and Rachel Birrell

Summary

Emotion is the key driver of customer experience (CX) quality, but few companies recognize how much it matters. And even companies that do and try to design for emotion rarely tap its full potential. This report helps CX professionals better understand an

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.