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For CIOs

Determine Your Data's Worth: Data Plus Use Equals Value

Intermediate Level: Strategy Practices For Insights-Driven Businesses

January 4, 2021

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This report is part of "Act: Intermediate Level" in The Insights-Driven Business Playbook.

Why Read This Report

As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for most is "What's my data worth?" Many have struggled with this question for years. The answer has been elusive in part because people have been looking in the wrong place. There is no inherent value in data — it's worthless unless someone does something with it. This report will outline how CIOs can price data products based on the value derived from the data's use. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data and examples.

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Table of Contents

  • The Data Economy Heats Up
  • What's My Data Worth?
  • Embrace Outside-In Data Valuation: Data Plus Use Equals Value
  • What It Means

  • Practical Pricing Approaches Will Trump Theoretical Valuation
  • Related Research Documents