Trends Report

Develop A Data-Driven Digital Business

Short-Sighted Analytics Are Hindering Digital Leaders

March 11th, 2015
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
With contributors:
Zia Daniell Wigder , Rachel Roizen , Alex Causey

Summary

Forrester's digital maturity model defines measurement as one of the four key pillars of transformation, yet too many eBusiness professionals lack the customer-centric, cross-touchpoint insight necessary to drive success in the age of the customer. With the challenges increasing — new touchpoints to measure, new technologies to master, and skills in short supply — eBusiness professionals face a real challenge in increasing their firms' analytical maturity. Yet robust metrics are critical to driving digital transformation, so today's digital leaders must plot a path to deliver the skills, capabilities, and technologies their firms need. This report looks at some of the key challenges and examines some best-practice approaches to increasing your analytical maturity.

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