Develop Your Digital Customer Experience Strategy
January 13, 2015
Why Read This Report
Companies need a digital customer experience strategy to ensure that they build the right experiences to suit their customers' needs and expectations — especially in a world of proliferating touchpoints. This report outlines the steps customer experience professionals need to take to build a strategy for digital customer experience improvement. It will help define the intended digital customer experience by balancing business and brand objectives with customers' needs. This is an update to a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- You Need A Digital Customer Experience Strategy
- Derive Digital Experience Strategy From Business And User Goals
- Create A Road Map For Digital Customer Experience Transformation
- Related Research Documents
The Forrester Wave™: Content Marketing Platforms, Q2 2017
April 18, 2017 | Ryan Skinner
Brief: Use Programmatic Media To Boost Branding
August 2, 2016 | Samantha Merlivat
The Forrester Wave™: Video Advertising Demand-Side Platforms, Q4 2015
November 30, 2015 | Jim Nail