Develop Your Digital Customer Experience Strategy
January 13, 2015
Why Read This Report
Companies need a digital customer experience strategy to ensure that they build the right experiences to suit their customers' needs and expectations — especially in a world of proliferating touchpoints. This report outlines the steps customer experience professionals need to take to build a strategy for digital customer experience improvement. It will help define the intended digital customer experience by balancing business and brand objectives with customers' needs. This is an update to a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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Table of Contents
- You Need A Digital Customer Experience Strategy
- Derive Digital Experience Strategy From Business And User Goals
- Create A Road Map For Digital Customer Experience Transformation
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