Summary
As application development and delivery (AD&D) leaders build a road map for strategy, structure, and sourcing, it's helpful to examine how independent software vendors (ISVs) do it. Why? These companies thrive or die based on their ability to win, serve, and retain customers with high-quality software. They need to get to market fast and keep products updated. This report details effective tactics that ISVs use to build software with product-focused organizations and how they take a pipeline approach to managing their investments.
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