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For Application Development & Delivery Professionals

Developer Engagement Best Practices

How Vendors Drive Software Adoption By Engaging With Developers

September 13, 2019

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Why Read This Report

Enterprise software companies traditionally focus on selling new products to technical management and business leaders, but influential developers offer another channel for adoption. Engaging developers and making them aware of technology innovation can reinforce a traditional sale or create an alternative lower-cost viral channel for product adoption. This report examines how application development and delivery (AD&D) pros become aware of new technologies and adopt them, describing six best practices for software solution professionals engaging with developers.

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Table of Contents

  • Developers Can Make Or Break New Software Platforms And Services
  • Six Best Practices Will Move Developers Through Your Funnel Faster
  • Recommendations

  • Turn Developers Into Value Drivers Instead Of Sales Blockers
  • Supplemental Material
  • Related Research Documents

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