Trends Report

Developers Beware: Google's Mobile-Friendly Search Will Bury Your Mobile-Unfriendly Sites

Don't Let This Good Crisis Go To Waste — Use It To Drive Your Mobile Mind Shift

April 21st, 2015
Ted Schadler, Vice President, Principal Analyst
Ted Schadler Vice President, Principal Analyst
Mark Grannan, null
Mark Grannan
With contributors:
Stephen Powers , Jennifer Wise , Deanna Laufer , Peter Sheldon , Nicole Dvorak , Kevin Driscoll , Danielle Jessee

Summary

On April 21, 2015, Google will change its search results for smartphones. When Google's new ranking algorithm deems a site to be mobile-friendly, the site will show up higher in search results. With the majority of consumers and business customers now using smartphones and tablets, search has tipped from being desktop-first to mobile-first. This will be a crisis for brands and companies with web pages Google deems mobile-unfriendly, but it's a crisis you can harness to convince your firm to become mobile-first. This report gives application development and delivery (AD&D) professionals the concrete advice they need to respond to Google's mobile-friendly search.

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