Developing Tomorrow's Digital Experiences

December 22nd, 2017

Julie Ask

Michael Facemire

With contributors:

Sharyn Leaver , Martin Gill , James McQuivey, PhD , J. P. Gownder , Michele Pelino , Fatemeh Khatibloo , Jeffrey Hammond , John Rymer , Laura Naparstek

Summary

Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem. Application development and delivery (AD&D) professionals will address their customers' micro moments by deconstructing today's digital experiences into granular parts, enabling them to construct highly personalized digital experiences that solve users' immediate needs. This report lays out the future of digital experiences and tells AD&D professionals how to get started.

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