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Digital Advertising Spend In Western Europe Will Double By 2020

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November 23, 2015


Why Read This Brief

Digital advertising spend in Western Europe will grow to €56.7 billion in 2020, up from €25.8 billion in 2014. By 2020, 47% of Western European advertising spend will come from digital, up from 27% in 2014. The share of digital advertising spend coming from search will continue to decline, representing just half of digital advertising spend by 2018; we predict higher growth rates for social media and online display advertising. This report examines the drivers and inhibitors of digital advertising spend in Europe to provide context for and insight into the updated Forrester forecasts for digital advertising spend in display, search, and social; we also examine the key themes that underpin the forecast's assumptions.

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