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For eBusiness & Channel Strategy Professionals

Digital And Mobile Touchpoints Are Driving Offline Sales In Europe

Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update

July 31, 2018


Why Read This Report

As consumers increasingly shop across touchpoints, digital business professionals must understand the impact of digital touchpoints on in-store sales. In 2017, digitally influenced sales accounted for 32% of total EU-7 retail sales; they will reach 37% of total EU-7 retail sales by 2022. This report uses data from the Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (EU-7), Q1 2018 Update, for France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • European Digitally Impacted Retail Sales Will Top €1.1 Trillion By 2022
  • Over Half Of Digital Influence On In-Store Sales Is Via Mobile
  • Use Digital Influence Differently Across Product Categories
  • Recommendations

  • Smart Retailers Invest In Rich Digital Assets To Drive Offline Sales
  • Supplemental Material
  • Related Research Documents

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