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For CMO Professionals

Digital Business 2018: Benchmark Your Digital Journey

Benchmarks: The Digital Business Playbook

February 7, 2018

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This report is part of "Optimize" in The Digital Business Playbook.

Why Read This Report

As businesses look for new ways to create value for customers through digital experiences, it's clear that some firms are more advanced than others. This report analyzes the characteristics that distinguish the more advanced innovative companies from those just starting their digital journey. Digital leaders can use this analysis to help benchmark their own progress toward becoming a digital business.

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Table of Contents

  • Examine Five Telltale Signs Of Digital Maturity
  • Exposure To Disruption Accelerates Transformation Maturity
  • Pace Your Progress To Digital Mastery Based On Your Firm's Maturity
  • Digital Leaders Must Step Up To The Digital Challenge
  • What It Means

  • Digital Innovators Will Extend Their Lead In 2018
  • How Forrester Can Help

  • Take Forrester's Maturity Assessment And Plan Your Journey
  • Supplemental Material
  • Related Research Documents

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