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For Application Development & Delivery Professionals

Digital Business Design Sharpens Organizations' Competitive Posture

How Four Organizations Are Using Business-Centered Integration To Improve Agility And Enter New Markets

December 19, 2013

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Why Read This Report

Application integration is a perennial challenge for solution architects and developers, and it's only getting worse with software-as-a-service (SaaS) adding more point solutions to the mix and mobile adding more integration requirements. Forrester's integration vision for the next decade — digital business design — charts a path forward through the complexity: Put business design at the center of integration strategy, and thereby achieve coherent business operations in spite of application and technology silos. This report describes how four organizations are applying business-centered design to their integration efforts and, as a result, creating business agility that enables them to open up new markets and change competitive dynamics.

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Table of Contents

  • Digital Business Design: Shift Integration From Technology To Business
  • ING Vysya Bank Shifts Competitive Advantage From Rates To APIs
  • Digital Business Design Enables Telco To Extend Into New Markets
  • Dong Energy Addresses Market Variations With Digital Business Design
  • Digital Business Design Enables Healthcare Firm's Product Expansion
  • RECOMMENDATIONS

  • Lessons Learned: Rethinking Integration Improves Competitive Agility
  • Supplemental Material
  • Related Research Documents

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