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For B2C Marketing Professionals

Digital Camera Purchasing Criteria In A Slow Market

April 27, 2009

Authors

  • By Paul Jackson,
  • Seth Fowler
  • with J. P. Gownder,
  • Laura Wiramihardja

Why Read This Report

Digital cameras, like many other electronic consumer goods, will suffer during the economic downturn as more consumers defer replacement. Competition from mobile phones with built-in low-resolution digital cameras also softens demand for new digital cameras. Consumer product strategists at digital camera firms must pitch their products by looking at the criteria today's consumers are using to make the most out of a slow market.

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