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For CMO Professionals

Digital Command Centers Give CMOs An Intelligence Edge

Asia Pacific CMOs Must Centralize Discrete Marketing Functions To Derive New Insights And Drive Business Success

April 15, 2015

Primary author headshot

Authors

  • By Clement Teo
  • with Frederic Giron,
  • Allison Smith,
  • Anjali Bhatia Dhupar

Why Read This Report

A digital command center is a dedicated resource for listening to social chatter on digital channels, including online forums, and analyzing brand relevance, product discussions, and customer viewpoints. For an increasing number of CMOs in Asia Pacific, such a center delivers actionable insights to improve market research, better support customers, and drive sales. Organizations with millions of customers across Asia Pacific and operating in widely discussed categories will find long-term value in setting up a digital command center to centralize their digital marketing operations. This report helps CMOs understand the value a digital command center can bring to their organization and highlights some best practices on how to build a successful one.

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Table of Contents

  • The Digital Command Center Hastens Brands' Response Times
  • recommendations

  • Deliver Actionable Business Value To The Organization
  • WHAT IT MEANS

  • Begin By Outsourcing And Adopting Industry Best Practices
  • Supplemental Material