Trends Report

Digital Command Centers Give CMOs An Intelligence Edge

Asia Pacific CMOs Must Centralize Discrete Marketing Functions To Derive New Insights And Drive Business Success

April 15th, 2015
Clement Teo, null
Clement Teo
With contributors:
Frederic Giron , Allison Smith , Anjali Dhupar

Summary

A digital command center is a dedicated resource for listening to social chatter on digital channels, including online forums, and analyzing brand relevance, product discussions, and customer viewpoints. For an increasing number of CMOs in Asia Pacific, such a center delivers actionable insights to improve market research, better support customers, and drive sales. Organizations with millions of customers across Asia Pacific and operating in widely discussed categories will find long-term value in setting up a digital command center to centralize their digital marketing operations. This report helps CMOs understand the value a digital command center can bring to their organization and highlights some best practices on how to build a successful one.

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