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For Application Development & Delivery Professionals

Digital Creepiness: How Not To Spook Your Customers

Find, But Don't Cross Your Customer's Creepiness Line When Designing, Developing, And Delivering Digital Experiences

July 7, 2014

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Why Read This Report

Customers are flocking to apps that use more personal information because they find them intensely valuable. However, at the same time, many people think its creepy how much detailed information about their personal lives companies collect and use. Creepy marketing, creepy apps, and creepy experiences can lead to a creepy brand. That's bad. Companies that continuously ratchet up personalized, contextualized services will succeed. But, it can backfire if your customers feel that you have crossed the creepiness line. Question: How can application development pros deliver intensely personal digital experiences to your customers without creeping them out? Answer: Find your customer's creepiness line but don't cross it. This report will show you how.

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Table of Contents

  • Overcome The Creepiness Factor In The Age Of The Customer
  • Take These Steps To Get Close Without Getting Creepy
  • WHAT IT MEANS

  • Modern Application Delivery Requires Predictive Analytics
  • Supplemental Material
  • Related Research Documents

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