Why Read This Report
Customers are flocking to apps that use more personal information because they find them intensely valuable. However, at the same time, many people think its creepy how much detailed information about their personal lives companies collect and use. Creepy marketing, creepy apps, and creepy experiences can lead to a creepy brand. That's bad. Companies that continuously ratchet up personalized, contextualized services will succeed. But, it can backfire if your customers feel that you have crossed the creepiness line. Question: How can application development pros deliver intensely personal digital experiences to your customers without creeping them out? Answer: Find your customer's creepiness line but don't cross it. This report will show you how.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Purchase Report
This report is available for individual purchase ($745 USD).
Purchase