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For Customer Experience Professionals

Digital Design Projects And Spending, 2012

Customer Experience Professionals Share Plans For Design Tools, Budgets, And Staffing

May 22, 2012

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Authors

  • By Adele Budovsky
  • with Ron Rogowski,
  • Jennifer Peterson,
  • Belle Bocal

Why Read This Report

During the past few years, Forrester has seen tremendous momentum for digital design projects as digital touchpoints proliferate. And the trend held true this year, too: A recent survey of Forrester's Customer Experience Peer Research Panel revealed that the vast majority of firms are planning large-scale digital experience projects in 2012. This report outlines the landscape of Forrester's solution for customer experience professionals working on digital customer experience improvement. This report is designed to help you discover which design tools and research methodologies companies plan to use in 2012, how much they plan to spend on those projects, and how they'll staff them.

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Table of Contents

  • Major Digital Design Projects Abound In 2012
  • RECOMMENDATIONS

  • Plan Wisely To Get The Most From Customer Experience Investments
  • Supplemental Material
  • Related Research Documents

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