Save or Share this Report

For eBusiness & Channel Strategy Professionals

Digital Financial Innovation Is The Antidote To Disruption

And Digital Executives Are The Ones Who Will Have To Apply It

February 10, 2015

Primary author headshot


Why Read This Brief

Digital financial innovation has finally taken off, propelled by disruptors and incumbents racing to find ever new ways to serve digitally empowered customers. Yet innovating is hard, particularly in rigid and heavily regulated organizations like retail financial services firms. In this introductory report to our new research series on digital financial innovation, we detail how eBusiness executives at retail financial services firms should approach digital innovation and articulate its benefits to their colleagues. Digital innovation encompasses the full spectrum, from incremental to more experimental projects; what is common throughout is the relentless focus on delivering new value to customers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($395 USD).


Table of Contents

  • Digital Innovation Is The Only Way To Outflank Your Competitors
  • Incumbents Can Become Innovators But It Won't Happen In A Day

  • Digital Innovation Will Speed Up, Making It More Difficult To Keep Up
  • Supplemental Material
  • Related Research Documents

Recommended Research