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For Application Development & Delivery Professionals

Digital Insights Will Power Great Digital Experiences

Build A System Of Insight To Deliver Personal Digital Experiences Using All The Data

November 25, 2015

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Why Read This Report

Companies must personalize digital experiences using all available insights — not just clickstream and thinly defined profiles. New technologies are coming online — including predictive analytics and machine learning — to make it possible to customize an experience in real-time based on all the data. Target did this to generate incremental sales of $50 million to $100 million. Application development and delivery (AD&D) professionals are in a prime position to extend the digital experience platform with new systems of insight to accomplish the same.

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Table of Contents

  • Your Customers Deserve A Personalized Digital Experience
  • Digital Insights Power Personal Digital Experiences
  • Enrich Your Digital Experiences With An Insights Platform
  • It's Not Just Technology: You Also Need A New Team And Process
  • RECOMMENDATIONS

  • Three Steps To Motivate Your Digital Insights Shift
  • Supplemental Material
  • Related Research Documents

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