Trends Report

Digital Insights Will Power Great Digital Experiences

Build A System Of Insight To Deliver Personal Digital Experiences Using All The Data

November 25th, 2015
Ted Schadler, Vice President, Principal Analyst
Ted Schadler Vice President, Principal Analyst
With contributors:
Stephen Powers , Brian Hopkins , Kevin Driscoll , Ian McPherson

Summary

Companies must personalize digital experiences using all available insights — not just clickstream and thinly defined profiles. New technologies are coming online — including predictive analytics and machine learning — to make it possible to customize an experience in real-time based on all the data. Target did this to generate incremental sales of $50 million to $100 million. Application development and delivery (AD&D) professionals are in a prime position to extend the digital experience platform with new systems of insight to accomplish the same.

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