Trends Report

Digital Leadership In Retail, 2014

Digital Business Insights For Retail CIOs

September 30th, 2014
Nigel Fenwick, null
Nigel Fenwick
With contributors:
George Lawrie , Peter Burris , Nate Fleming

Summary

Retailers are at the sharp edge of change in the age of the customer; those that fail to embrace digital transformations of customer experience will fail to win, serve, and retain customers — and become digital prey. How rapidly is digital disruption hitting retail? This report examines the perspectives of retail executives and highlights data from our 2014 survey on digital business. Forrester suggests that CIOs read this report in conjunction with "The State Of Digital Business 2014" published in May 2014 and "Unleash Your Digital Business" published in March 2014.

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