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For B2C Marketing Professionals

Digital Publishers: Don't Blow It With Online Video

Protect Revenue By Creating TV-Style Opportunities For Brand Advertisers

May 6, 2011

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  • By Michael Greene
  • with Nate Elliott,
  • James McDavid

Why Read This Report

High online video ad CPMs and sell-through rates are blinding digital publishers to the risks facing their lucrative online video revenues. As long-tail publishers and ad networks increasingly make the online video ad market more competitive, publishers' current video monetization practices won't cut it. To protect the long-term value of their video ad inventory, publishers must create TV-style advertising opportunities that appeal to brand-focused digital media and TV buyers.

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