Digital Remakes Out-Of-Home Advertising
A Traditional Channel Gets An Interactive "In Person" Makeover
November 18, 2011
Why Read This Report
Adding digital to traditional out-of-home has transformed a stagnant medium into a fast-growing channel with significant upside for marketers as small screens grow ever-more cluttered. The landscape remains fragmented, and many installments still lack creativity, which has hampered consistent or meaningful adoption of digital out-of-home into the marketing mix. But standardized metrics, technology improvements in front of and behind the screens, and innovative high-profile campaigns have given this channel some critical momentum.
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Table of Contents
- Digital Innovations Revitalize Out-Of-Home Media
- Despite Growth, DOOH Faces Growing Pains
- Innovation And New Technology Paint A Brighter Picture For DOOH
- Digital Outdoor Fits Best For "In Person" Advertising
- Take A Customized Approach To DOOH To Enhance Relevance
- Supplemental Material
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