The pandemic reinforced how technology improves the economics and capabilities of every business. Using new digital capabilities, it is 10 times cheaper and faster to adapt your workforce, engage customers, create offerings, harness partners, and operate your business, even among uncertainty. Digitally advanced firms embrace digital’s new rules of business, using technology at the core to create customer value. Whether a digital leader or CIO, it’s your job to apply these rules to create a future fit business.