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For CMO Professionals

Digital Rewrites The Rules Of Business

The Vision Report In The Digital Business Playbook

February 26, 2018

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This report is part of "Discover" in The Digital Business Playbook.

Why Read This Report

Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10 times cheaper and faster to engage customers, create offerings, harness partners, and operate your business. Digital natives like Amazon and Tesla and innovative giants like CaixaBank and Siemens embrace digital's new rules of business. They create customer value with technology at the core. It's your job as a digital business leader to apply the rules to engage, compete, and grow. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Reinvent Your Business With Technology . . . Or Fade To Black
  • Digital Innovators Rewrite The Rules Of Business
  • Digital Innovation Means Business Innovation
  • What It Means

  • Digital Innovation Will Define The Future Of Your Business
  • Supplemental Material
  • Related Research Documents

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