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For CIOs

Digital Rewrites The Rules Of Business

Vision: The Digital Business Playbook

December 24, 2020

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This report is part of "Discover" in The Digital Business Playbook.

Why Read This Report

The pandemic reinforced how technology improves the economics and capabilities of every business. Using new digital capabilities, it is 10 times cheaper and faster to adapt your workforce, engage customers, create offerings, harness partners, and operate your business, even among uncertainty. Digitally advanced firms embrace digital's new rules of business, using technology at the core to create customer value. Whether a digital leader or CIO, it's your job to apply these rules to create a future fit business. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Reinvent Your Business With Technology ... Or Fade To Black
  • Digital Innovators Rewrite The Rules Of Business
  • Digital Innovation Means Business Innovation
  • What It Means

  • Digital Innovation Will Define The Future Fitness Of Your Business
  • Supplemental Material
  • Related Research Documents

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