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For eBusiness & Channel Strategy Professionals

Digital User Behaviors Are Driving Digital Goods Growth

ForecastView Document

May 19, 2014

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Why Read This Brief

Forrester recently updated its online retail sales forecast to show continued growth in digital goods in Western Europe. The compound annual growth rates from 2013 to 2018 for online sales in music, games, videos, and books are 6%, 12%, 9%, and 14%, respectively. This report provides insight into this trend by considering how digital goods access models are changing, exploring the factors that affect the online digital goods buyer, and outlining some key factors that will influence digital goods growth in the future.

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