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For B2C Marketing Professionals

Digital Will Win The Day, But Which Channels Will Win Digital?

ForecastView Document

February 13, 2015

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  • By Carmine G. Lengua, Jr.

Why Read This Brief

Forrester recently published updates to its US digital marketing forecasts, including search engine marketing, display advertising, social advertising, and email marketing. This report examines overall US digital marketing spending through the lens of these forecasts, which extend to 2019 and detail how spending will grow within each advertiser industry and across search and search engine optimization (SEO), display, social, email, and mobile. We explore the data and key trends that digital advertisers, agencies, and publishers must be aware of in the second half of the decade, including the maturation and specialization of search and display, the rising tides of social and mobile, and the commoditization of SEO and email.

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