Trends Report

Digital Insights Are The New Currency Of Business

January 12th, 2018
With contributors:
Srividya Sridharan , Sharyn Leaver , Elizabeth Cullen , Christopher Mines , Carlton Doty , Emily Miller , Peggy Dostie

Summary

Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive pressures require firms to treat insights — not just data — as a business asset. Firms need to create "systems of insight," a combination of people, process, and technology, to close the gap between insights and action. Read this report to see how CIOs can lead their firms to find, test, and codify digital insights in software, leading to more intelligent engagement and better decisions. This is an update to a previously published report.

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