Trends Report

Digital Rewrites The Rules Of Business

April 27th, 2017
With contributors:
Martin Gill , Pascal Matzke , Frederic Giron , Jacob Morgan , Allison Cazalet , Annika Gunderson , Ian McPherson

Summary

Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10-times cheaper and faster to engage customers, create offerings, harness partners, and operate your business. Digital natives like Amazon and Tesla and innovative giants like CaixaBank and General Electric (GE) embrace digital's new rules of business. They create customer value with technology at the core. It's your job as a digital business leader to apply the rules to engage, compete, and grow.

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