Forecast Report

Digitally Impacted Retail Sales In 2018: Still Only Half Of Retail

Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)

March 26th, 2018
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Sam Wolken

Summary

Half of US retail sales are now digitally impacted. Forrester expects this figure to grow to 58% by 2022. While mobile and omnichannel adoption influence digital impact, industries like grocery continue to remain stubbornly offline.

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