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Digitally Impacted Retail Sales In 2018: Still Only Half Of Retail

Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)

March 26, 2018

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Why Read This Report

Half of US retail sales are now digitally impacted. Forrester expects this figure to grow to 58% by 2022. While mobile and omnichannel adoption influence digital impact, industries like grocery continue to remain stubbornly offline.

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Table of Contents

  • More Than Half Of Retail Sales Were Digitally Impacted In 2017
  • Recommendations

  • Lead With Digital, But Also Proactively Invest In Your Other Channels
  • Supplemental Material
  • Related Research Documents

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