Digitas Delivers Marketing Sites In Compressed Time Frames
The Forrester Wave™ Vendor Summary, Q2 2007
April 11, 2007
Why Read This Report
Digitas seeks to differentiate itself based on strong practices in rich media design and multichannel marketing campaigns. Because of its heritage as a traditional direct marketing agency and its investments in video content, this is a viable strategy that translates into strong visual design and polished video production for clients. The firm's reference Web sites planted Digitas squarely in the middle of the pack for user-centered design work, a significant improvement over our 2005 evaluation. However, the quality of the firm's user research and persona creation scores dropped compared with what we saw in our previous assessment.
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