Best Practice Report

Digitize Your Business Strategy

The Strategy Report In The Digital Business Playbook

February 28th, 2020
Nigel Fenwick, null
Nigel Fenwick
Julie Ask, null
Julie Ask
With contributors:
Martin Gill , Oliwia Berdak , Stephen Powers , Jacob Morgan , Caleb Ewald , Madison Bakalar


How your business uses digital capabilities to create customer value will define your future success. You must simultaneously deliver operational effectiveness in support of customers. To win, you must digitize your business strategy, creating a digital business. This report examines business strategy for eBusiness and channel strategy professionals in the digital age.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.