Trends Report

Direct Mail Captures The Attention Of Buyers Overwhelmed By Digital Tactics

Use Direct Mail To Complement And Amplify Digital And Human Touchpoints Throughout Your Buyer Journeys

March 12th, 2019
Steven Casey, VP, Research Director
Steven Casey VP, Research Director
With contributors:
Caroline Robertson , Meredith Cain , Brandon Shaik , Ian McPherson

Summary

Today’s attention economy is making it harder than ever for B2B marketers to connect with their prospects and customers. Many go-to engagement channels, such as email and cold calling, are becoming tired and ineffective. This report describes how B2B marketers can use direct mail — old, analog, and novel again — to cut through the content clutter and spark more conversations with their digital-first buyers.

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