Disrupt Your Business From The Outside In

Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most
May 9th, 2017
With Contributors:
Annika Gunderson
and Ian McPherson


What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what you would do if you could start all over again. This blue-s

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.