Dissecting Global Risk Perceptions And The Effects Of Customer Obsession

Now more than ever, a complex and interconnected risk landscape requires business leaders across the organization, and risk management professionals in particular, to take a holistic view of enterprise risk. As the age of the customer begins to take hold, risk concerns start shifting with it. Risks that are more difficult to analyze and evaluate, like corporate reputation and privacy, rank high on the list of risk concerns for business decision-makers — and they rise even more dramatically for organizations that prioritize customer experience. Successful companies will need to understand and address these risks to grow their business, or they will face obsolescence. In this report, Forrester analyzes the risk perspectives of business and IT decision-makers worldwide, assessing current market trends, and discussing the implications for risk managers looking to extend the scope and influence of their programs.