Trends Report

Don't Let Muddled Messaging Compromise Customer Experience

Accelerate Your Journey To Customer Obsession With Consistent Message Management

March 31st, 2015
Sheryl Pattek, VP, Executive Partner
Sheryl Pattek VP, Executive Partner
Lori Wizdo, VP, Principal Analyst
Lori Wizdo VP, Principal Analyst
With contributors:
Mary Pilecki , Olivia French , Elizabeth Perez , Ryan Trafton

Summary

Savvy CMOs know that contextual, relevant engagement helps their company connect with customers through all stages of the customer life cycle. But communication can become muddled as different stakeholders (marketers, executives, sales, or customer service) engage with customers without the connective tissue of a strong messaging architecture. This report presents a framework to CMOs for strategic message management that will accelerate the development, simplify management, and foster effective delivery of content — from thought leadership to sales and service conversations.

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