Trends Report

Don't Miss These Opportunities To Differentiate Your Site With Brand-Building Copy

July 30th, 2008
Ron Rogowski, VP, Executive Partner
Ron Rogowski VP, Executive Partner
With contributors:
Harley Manning , Steven Geller

Summary

Done correctly, subtle changes to link names, system feedback, and error messages can help take a site experience from bland to differentiated. To get the maximum brand-building benefit from their sites, customer experience professionals should specify the emotions they want to evoke from site visitors, use language that is both clear and colorful, and focus on making copy tone and manner seamless throughout the online experience.

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