Report

Don't Confuse Media-Led And Customer-Led Content Marketing

Two Types Of Content Marketing Are Emerging: One That Supports Brand Advertising Goals And One That Supports Direct Response Ones
February 23rd, 2016
With
Luca Paderni
Kasia Madej
and Laura Glazer

Summary

As marketers ramp up their investments in content marketing, it's time to stop talking about a monolithic idea of "content marketing." Forrester identifies two distinct types of content marketing: a brand-building approach that we call media-centric conte

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