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For B2C Marketing Professionals

Drive Effective Mobile Marketing In China

July 7, 2014

Why Read This Report

Marketers in China are facing the most promising yet most complex mobile market in the world. Chinese mobile consumers appear to be highly tech savvy, but can't always be reached on-the-go. Despite being the largest smartphone market, immature mobile Internet infrastructure makes mobile marketing very challenging. This report will help marketing leaders grasp mobile marketing fundamentals and create effective strategies in China.

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Table of Contents

  • Marketers In China Aren't Thinking About Mobile Strategically
  • Use The POST Method To Develop Mobile Marketing Strategies
  • RECOMMENDATIONS

  • Treat Mobile Marketing As A Part Of Integrated Marketing Efforts
  • Supplemental Material
  • Related Research Documents

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