Trends Report

Drive Shopper Relevance With AI-Driven Digital Commerce Search

Site Search Finally Gets An AI Boost

June 2nd, 2021
Scott Compton, null
Scott Compton
With contributors:
Fiona Swerdlow , Joe Cicman , Angelina Gennis , Mike Gualtieri , Emily Pfeiffer , Julie Ask , Taylor Hansen

Summary

The majority of US online adults want retailers to provide advanced site search features — and will reward merchants that do so with greater loyalty and lower operational costs (e.g., lower returns and fewer contact center calls). To provide the best in product findability and consumer convenience, merchants must explore how new relevance tools powered by AI and machine learning (ML) can boost KPIs for engagement, conversion, and loyalty.

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