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For B2C Marketing Professionals

Four Steps To Add Social To Your Marketing Strategy

Strategic Plan: The Social Marketing Playbook

November 29, 2017

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This is the Strategic Plan report in The Social Marketing Playbook For 2018.

Why Read This Report

When pursuing marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while meeting business objectives. This report provides B2C marketers with a process to successfully integrate social into their marketing strategy by methodically assessing audience, objectives, and tactics. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Use POST To Systematically Add Social To Your Marketing Plan
  • People: Analyze Your Audience's Social Technographics Score
  • Objectives: Select Your Marketing Goals
  • Strategy: Align Social Tactics To Meet Marketing Objectives
  • Technology: Implement Your Tactics
  • Recommendations

  • Become A Modern Strategic Marketer
  • Supplemental Material
  • Related Research Documents

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