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For B2C Marketing Professionals

Four Steps To Add Social Media To Your Marketing Strategy

Strategic Plan: The Social Marketing Playbook

November 12, 2018


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This is the Strategic Plan report in The Social Marketing Playbook For 2019.

Why Read This Report

When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while meeting business objectives. This report provides B2C marketers with a process to successfully integrate social media into their marketing strategy by methodically assessing audience, objectives, and tactics. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Use POST To Systematically Add Social To Your Marketing Plan
  • People: Analyze Your Audience's Social Technographics Score
  • Objectives: Select Your Marketing Goals
  • Strategy: Align Social Tactics To Meet Marketing Objectives
  • Technology: Execute Your Tactics
  • Recommendations

  • Be First Past The POST With These Best Practices
  • Supplemental Material
  • Related Research Documents

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