Trends Report

Drive Incremental Sales With Endless Aisle Capabilities

Today's Tools Deliver Top-Line Growth For Retailers

April 7th, 2015
Adam Silverman, null
Adam Silverman
With contributors:
Brendan Witcher , Zia Daniell Wigder , Peter Sheldon , Rebecca Katz


The retail industry has been tackling omnichannel fulfillment for a few years, with most of the focus going toward store fulfillment of online orders and click-and-collect. These capabilities rose to the top due to their financial impact on the business — however, a much larger opportunity exists when retailers leverage enterprise inventory while the customer is shopping within a store. Though the prospects of driving incremental revenue and meeting customer expectations are enticing, enabling endless aisle capabilities requires a serious investment in technology as well as rethinking the role of the associate. This report will help retail eBusiness professionals understand the customer- and retailer-facing benefits of an endless aisle program and prepare them for the challenges they will need to overcome when executing on this initiative.

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