Save or Share this Report

For eBusiness & Channel Strategy Professionals

Driving Customer Engagement With B2B Ratings And Reviews

Processes: The B2B eCommerce Playbook

August 20, 2018

Primary author headshot

Authors

Playbook icon

This is the Processes report in The B2B eCommerce Playbook For 2018.

Why Read This Report

Few B2B companies doubt the value of having ratings and reviews on their websites. But developing and offering any feature comes with a price. This report shows how B2B digital business professionals can use best practices and proven methodologies to determine when conditions are right for implementing ratings and reviews. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research