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For eBusiness & Channel Strategy Professionals

EU Mobile Commerce Forecast, 2012 To 2017

July 11, 2012

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Why Read This Report

Mobile eCommerce revenues across Europe will rise from €1.7 billion in 2011 to €19.2 billion in 2017, reaching 6.8% of total web sales. Simple, easy to merchandise categories such as books, DVDs, music, and event ticketing, where mobile-specific features such as immediacy and location can be leveraged, will grow most rapidly. In this report we outline the growth projections for mobile commerce across key European markets, examine some of the drivers and inhibitors that will fuel this growth, and consider the state of mobile commerce in Europe by 2017.

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Table of Contents

  • Mobile Buying Will Grow To Be Mainstream — Slowly
  • Today's Mobile Buyer Is Still An Early Adopter
  • Mobile Commerce Growth Requires Both Adoption And Enablement
  • WHAT IT MEANS

  • Mobile Isn't Optional
  • Supplemental Material
  • Related Research Documents

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