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For Analyst Relations Professionals

Educate AR's Personnel

February 1, 2018

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Why Read This Report

Analyst relations (AR) managers raise the chances of delivering on their business commitments, and impressing their executive colleagues, when they staff their departments with expert professionals. This report lists the skills and knowledge that AR managers must ensure that their personnel are trained in and provides guidance on how to recruit the relevant expertise. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Untrained Managers Build AR Programs On Faulty Assumptions
  • Eight Personal And Business Skills That Your AR Function Needs
  • Sixteen AR-Specific Topics That AR Must Understand
  • Recommendations

  • Recruit Staff Who Will Deliver Planned AR Value
  • Related Research Documents

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