Report

Effective Customer Reference Management Anchors B2B Community Marketing Efforts

May 27th, 2009
With Contributors:
Peter Burris
and Christina Lee

Summary

Customer references validate product claims and streamline the sales process, both vital activities in business-to-business (B2B) marketing. Yet, even as program budgets grow and reference pools swell, customer reference management risks sliding to second

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.