Trends Report

Elevate Loyalty Strategies With Digital Ecosystems

Empowered Consumers In Asia Pacific Demand Versatile, Digital, And Localized Loyalty Programs

July 17th, 2017
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Emily Collins , Diane Deng , Bill Nagel

Summary

Empowered consumers have more options than ever before, and customers of firms in Asia Pacific are particularly fickle. As a result, brands' standalone loyalty programs have been losing the charm they once had. B2C marketers can use this report to understand how to elevate their loyalty programs with digital ecosystems and deliver value across their customers' personal value ecosystems.

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