Trends Report

When To Choose A Niche Email Vendor

A Guide For Unique Email Requirements

December 19th, 2016
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
Rebecca McAdams, null
Rebecca McAdams
With contributors:
Mary Pilecki , Olivia Dynan

Summary

Even email marketing service providers (ESPs) with the broadest appeal are not always the right fit for some marketers or for every possible situation. This report: 1) identifies when marketing leaders should consider niche email vendors; 2) provides examples of such niche email vendors with client examples and use cases; and 3) recommends how to evaluate them.

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