Trends Report

Embed Innovation To Drive Continuous Improvement In Mobile Insurance

August 14th, 2015
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
With contributors:
Oliwia Berdak , Benjamin Ensor , Audrey Blumstein , Nicole Lesperance

Summary

In the mobile mind shift, insurance customers expect that they can get what they want, just when they need it, thanks to that handy mobile device that's never very far away from them. As a result, digital insurance teams must constantly experiment to develop the new thinking needed to continuously improve their mobile services. But it's not easy: Emerging device forms like wearables expose the gaps between digital insurance team ambitions and the ability of insurance systems — and people — to support these new mobile forms. This report provides a framework to accelerate mobile innovation. This is an update of a report originally published on February 6, 2014; Forrester reviews and updates it periodically for continued relevance and accuracy.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.